Post 23 - Audience Research

• What are you trying to find out in your audience research?

      We are trying to find the best primary research in order to find what our music video needs to meet the needs of our target audience and consumers and be the        best it can be in terms of professionalism, originality and meeting the standards of our consumers competing with professional and top quality music videos            from  major artists.

• What questions are you going to ask to get these answers?

What would you as a consumer want from a music video?

For people your age, what makes a music video stand out?

What platforms do you watch music videos on?

Do you prefer a story line to a music video or do you prefer a random generic performance?

• What age bracket are you looking to focus on specifically?Why?
• 15-24 year old, as they are the majority audience and consumer bracket but more so, are mostly interested in music and the alternative music genre.